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Kalologie Longevity Studios
Kalologie delivers medical longevity and aesthetic services inside gyms, hotels, and resorts.
Host built. Kalologie operated. Embedded distribution.
$6.8T
Global Wellness &
Longevity Market (2025)
Longevity Market (2025)
100+
Contracted Locations
(Club Studio / MGM)
(Club Studio / MGM)
10M+
Built-in Reach
(6M Gym + 4M Resort)
(6M Gym + 4M Resort)
The Solution
Solve the delivery problem. Embed where the customers already are.
Diagnostics
- 100+ biomarker panels
- Body composition
- Biological age
- Membership driver
AI & Technology
- Personalized health plans
- Real-time dashboards
- Wearable integration
- Mobile app
Therapies
- IV infusions
- Peptides / NAD+
- Hormone therapy
- 70–90% gross margins
800 sq ft · 20+ Services · ~$150K Build-Out
Club Studio builds. Kalologie operates. Zero revenue share.
Unit Economics at 300 Members
$1.8M
Revenue
$938K
EBITDA
52.6%
EBITDA Margin
The Proof
10+ million built-in potential customers. Operating today.
Signed Contract — 100+ Locations
CLUB STUDIO
Club Studio gym concept by Fitness International (LA Fitness)
700+ gyms across the United States
6 million+ gym members nationwide
Club Studio builds — Kalologie operates
Zero revenue share · Systemwide promotion
700+ gyms across the United States
6 million+ gym members nationwide
Club Studio builds — Kalologie operates
Zero revenue share · Systemwide promotion
First on the Las Vegas Strip
MGM RESORTS INTERNATIONAL
Operating at ARIA, Bellagio, and Mandalay Bay
Planned openings at MGM Grand, Park MGM, Cosmopolitan
30,000+ guests cycle through every 2.5 days
$400+ average ticket — premium, high-intent clientele
On-property digital display + in-room marketing
Planned openings at MGM Grand, Park MGM, Cosmopolitan
30,000+ guests cycle through every 2.5 days
$400+ average ticket — premium, high-intent clientele
On-property digital display + in-room marketing
“Forbes Five-Star hospitality meets clinical excellence.”
— Tammi Furce, Corporate Director, MGM Resorts
— Tammi Furce, Corporate Director, MGM Resorts
The infrastructure is built. The contracts are signed.
The locations are live. This round funds the rollout.
Documents
The Market
$6.8 trillion. Growing at 7.6%+ CAGR. Structural tailwind for the next decade.
Global Wellness & Longevity
$6.8T → $9.8T
2025 → 2029 · ~7.6% CAGR
U.S. Diagnostics Market
$260B
2025 → 2029 · ~6-9% CAGR
Preventive Healthcare
$332B → $586B
2022 → 2030 · ~12% CAGR
Wellness Tourism
$868B → $2T
2023 → 2030 · ~13.4% CAGR
THE LONGEVITY GAP
Average 12 Year Gap between HEALTHSPAN and LIFESPAN in the USA
This gap is the market Kalologie addresses.
43% of the population in the United States will be over 50 years old by 2050.
The Problem
The wellness market is massive. But it has a delivery problem.
Prohibitive Build Costs
Standalone buildout requires ~$500K+ per location, creating slow rollout and years to breakeven.
$500K+
per location build-out
No Captive Distribution
Typical new operations spend ~20%-40% of revenue on customer acquisition with no loyalty infrastructure to support retention
~20-40%
of revenue spent on CAC
Fragmented, Disconnected
Diagnostics, therapies, and AI tools exist in isolation across thousands of operators. No single platform connects them.
$3.7-4T+/yr
annual economic burden of chronic disease
These are structural problems. They require a structural solution.
The Advantage
Three structural advantages. Kalologie has all three.
| Traditional Standalone | Kalologie Embedded | |
|---|---|---|
| Build | ||
| Facility build-out | ~$500K+ – Operator bears all costs | ~$150K – Built by Host Location |
| Capital Requirements | ~$1M+ | ~$250K |
| Acquire | ||
| Traditional Startup CAC | ~20-40% / revenue & no marketing support | Host locations promote Kalologie |
| Audience quality at launch | Cold-start, unknown brand | Club Studio/MGM halo effect |
| Retain | ||
| Habit anchor for clients | Built from scratch | Gym and Resort Visits drive traffic |
| Structural churn driver | High — no recurring habit | Low — built in client deal flow |
| Returns | ||
| EBITDA at maturity | 10% - 25% | 50%+ |
| Breakeven timeline | Years (high fixed costs) | Months (low cost + traffic) |
Lower capital. Built-in demand. Structural margin advantage.
This structure enables faster rollout with less capital and immediate revenue ramp.
The Competitive Landscape
Competitive Landscape · The Only Scalable Physical & Digital Hybrid.
Differentiation Matrix
| Capability | Traditional Medspa | Digital-Only | High-Price Clinic | Kalologie |
|---|---|---|---|---|
| In-clinic diagnostics | ✓ | ✗ | ✓ | ✓ |
| AI-powered plans | ✗ | ✓ | Partial | ✓ |
| IV / peptide therapies | ✓ | ✗ | ✓ | ✓ |
| Built-in customer traffic | ✗ | ✗ | ✗ | ✓ |
| Scalable model (<$200K) | ✗ | ✓ | ✗ | ✓ |
| Online pharmacy | ✗ | Partial | ✗ | ✓ |
| Wearable integration | ✗ | ✓ | Partial | ✓ |
| National footprint | ✗ | ✓ | ✗ | ✓ |
Data Room
The Service
Diagnostics. AI. Therapies. The complete longevity platform.
Diagnostics
Kalologie Membership Driver
- 100+ biomarker panels
- Cardiovascular, hormonal, nutritional
- Cancer related indicators
- Biological Age Assessment
- Body Composition Scans
AI & Technology
Recurring Subscription
- AI-powered health analysis
- Personalized optimization plans
- Real-time wearable dashboards
- Tiered mobile app access
- Clinical EHR platform
Therapies & Delivery
70–90% Gross Margin
- IV therapy (hydration, NAD+)
- Peptide protocols
- Hormone / testosterone therapy
- Online pharmacy extension
- In-clinic & at-home delivery
Diagnostics provide the customer condition map to sell products and services against. AI & Technology accelerate. Onsite and mail delivery.
The Customer Experience
Customer Journey · Six Steps from Enrollment to Continuous Optimization.
1
Enrollment
Low entry cost
Membership enrollment completed online or in-clinic. Labs ordered. Health intake questionnaire completed. Wearable device setup initiated.
Membership fee
2
Data Sync
Biomarker analysis
100+ biomarker panel drawn. Wearable device data synced via mobile app. Body composition scan completed. Biological age assessed.
Lab panels
3
AI Plan
Plan generation
AI-powered clinical analysis runs across all biomarker, wearable, and lifestyle inputs. Clinician reviews and approves personalized health optimization plan.
App upgrade
4
Plan Review
Onsite consultation
Plan delivered digitally and discussed during an in-clinic consultation. Clinician explains findings, answers questions, recommends therapy protocol.
Consult fee
5
Treat
Subscription upgrade
In-clinic and at-home therapies initiated — IV infusions, peptides, NAD+, hormone therapy, supplements. Online pharmacy enrollment for at-home delivery.
Therapy Rx
6
Optimize
Tracking upgrade
Continuous refinement via retesting, app engagement, and à la carte services. Data loop feeds back into AI for improved personalization over time.
Recurring
Revenue ladder: Each step deepens engagement and increases ARPU. Subscription model ensures recurring revenue from Step 2 onward.
Data Room
The Traction
20+ locations. 10 states. 100+ locations contracted. Generating revenue today.
21
Current Open Locations
Across 10 States
Across 10 States
50%+
Unit Level
EBITDA at Maturity
EBITDA at Maturity
100+
Contracted
Club Studio Locations
Club Studio Locations
16+ Yrs
World Class Relationships
Since 2010
Since 2010
Milestones
✓
2004
Founded
Los Angeles
Los Angeles
✓
2010
MGM relationship
established
established
✓
2022
3 MGM Resort
locations active
locations active
✓
2023
Club Studio
100+ locations signed
100+ locations signed
✓
2025
Decathlon Capital
$1.75M venture debt
$1.75M venture debt
→
2026+
100+ Locations
By 2029
By 2029
Current States
CA · NV · AZ · TX · VA · CT · MI · GA · FL · NY
NEXT THREE YEARS: 100+ total locations (Club Studio contracted schedule through 2029)
The Growth
Club Studio Development Schedule · 50+ locations already scheduled through 2027.
14
Current Openings
17+
2026 Openings
20+
2027 Openings
Club Studio confirmed development schedule. 100+ locations contracted through 2029. Club Studio builds all facilities.
Data Room
The Financial Projections
Five-Year Financial Model. Delivering Growth and Profitability.
$9.2M
$24M
$0.3M
$66M
$18M
$133M
$56M
$177M
$79M
($2.9M)
2026E
30 locations
30 locations
2027E
60 locations
60 locations
2028E
85 locations
85 locations
2029E
100 locations
100 locations
2030E
100+ locations
100+ locations
Revenue
EBITDA
Key Model Assumptions
| Revenue / Location | $1.5–$2.1M |
| EBITDA Margin | 50%+ |
| CAC | ~5% Revenue |
| Build-out Cost | ~$150K |
| Revenue Drivers | Clinic + Rx + App |
See Financial Model in Data Room
The Unit Economics
Unit Economics Reconciliation · Per-Location at Maturity.
Per-Location P&L (Mature Unit)
| Revenue (mature) | $1.78M |
| Blended Gross Margin | 82% |
| Therapies margin | 70–90% |
| Gross Profit | $1.47M |
| Build-Out (one-time, amortized) | ~$150K total |
| CAC (annual, ~5% of revenue) | $89K |
| Rent (flat, zero rev share) | Per location agreement |
| → EBITDA (mature) | ~52% |
Key Metrics at a Glance
800 sq ft
Clinic footprint per location
4 rooms
Treatment rooms per clinic
20+
Services offered per clinic
~$150K
Build-out cost (Host site builds)
6 Months
Breakeven at maturity
50%+
Target EBITDA at maturity
Build-out responsibility: Club Studio constructs Kalologie facilities. Kalologie operates.
No real estate or construction management required. Revenue share: zero.
Note: Revenue range reflects per-location mature-unit economics.
High ticket products/services (Avg $500+ per customer) – Gross Margins 70-90%
Flywheel Speed increasing from Diagnostic services to create custom treatment roadmaps.
The infrastructure is built. The contracts are signed.
The locations are live. This round funds the rollout.
The locations are live. This round funds the rollout.
The Ask
$10M SAFE — Growth Equity Round
| Instrument | SAFE — Simple Agreement for Future Equity |
| Raise Target | $10,000,000 |
| Discount to Series A | 20% |
| Minimum Investment | $250,000 |
Use of Proceeds
●
Location Expansion
Per contracted Club Studio schedule (100+ by 2029)
Per contracted Club Studio schedule (100+ by 2029)
●
AI Platform & App
Biomarker-linked membership subscription
Biomarker-linked membership subscription
●
Online Pharmacy
Peptides, HRT, proprietary supplements
Peptides, HRT, proprietary supplements
●
Cross-Sell Growth
Existing member activation & upsell
Existing member activation & upsell
Why This Round, Why Now
The infrastructure is built. The contracts are signed. The locations are live. This round funds the rollout.
Data Room
Leadership
The team that built this category. 20 years in operation.
Tracy Brennan
Co-Founder & President
- Co-founded Kalologie 2004.
- 20 years in aesthetics, wellness & brand strategy.
- Prior: TBWA/Chiat/Day, BBDO (Apple, PlayStation, VW)
- YPO, UCLA.
William Brennan
Co-Founder & CEO
- Co-founded Kalologie 2004.
- Prior: Co-founded MusicNow ($250M public exit); Executive LA investment bank.
- Harvard MBA · Wharton · Virginia Tech.
Shervin Bakhtiari
Chief Operating Officer
- Built Wisp into the largest D2C digital health platform for women (~$100M).
- Prior: WELL Health, iMedihome, Avaya, Cisco.
Robert Troell, MD
National Medical Director
- Stanford-trained physician
- 30 years clinical research.
- Former clinical professor
- 54 peer-reviewed publications.
Board & Advisors
Kevin Rabbitt
Board Member
- 30 years scaling multi-location service businesses.
- PE-backed board leadership.
- Harvard MBA, Rice.
Michael Pinsker
Board Member
- Founder Docupace.
- Enterprise SaaS & WealthTech.
- PE-backed growth (FTV, Genstar). YPO, UCLA.
Santiago Rydelski
Board Member
- 30-year senior executive.
- Founder TRS, Ruston Cattle Co.
- Nationally ranked tennis athlete.
Data Room
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Tracy Brennan
Co-Founder & President
William Brennan
Co-Founder
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